Business Edge Solutions
Original, Custom Designed, Websites
Your web site reflects your business, philosophies and you personally, which is why design is key. You will want to make the right impression to a prospective client, and we are certain to be able to produce an imaginative design to satisfy your needs. You can have confidence in Anchor Digital Services, because we have designed and developed countless web sites that have had client interaction during design, ensuring that we are not treating your web site as some personal art project.
It is the experience of ADS that some clients want sites designed around a logo, the look and feel of a brochure, slick and quick, Flash graphics, report style content or interactive videos. Regardless of the simlplicity or complexity, ADS are experts of what works the best on the web.
There are many factors in design, which includes download speed, disparate browsers, various web enabled devices with different screen sizes, processing speeds and bandwidths. Design also includes clear navigation and maximization for search engines, etc.
ADS combines all these considerations with your requirements to produce the maximum results. We operate as a new media advertising agency, and have kept the same principles as our traditional advertising agency, Anchor Communications. In the same way, we will have our graphic designer create a prototype to get feedback from you before entrenching too deeply into the project. Additionally,access to the work-in-progress site is available for your viewing at all times. Your feedback and comments would be ongoing throughout the project lifecycle.
The most effective site should always consider the following criteria:
Web Site Navigation
How easy it is for a visitor to navigate your site is extremely important. If they can't find what they're looking for quickly and easily, they're going to visit another site.
Every site we create will have the minimum following navigation features:
Every web page will have a continuity throughout, which provides the viewers comfort in getting to know your brand image, products and services without feeling that they have been redirected to a different site.
Every page will clearly state what area of the site your visitors are visiting.
ADS will work closely with you to organize your products and/or services into suitable categories and place them in the correct sections of your web site.
Web Page Optimization
If you surf the Internet, you will realize there are some sites just painful to look upon, not because they are poorly designed, but because they are overloaded with graphics and are light on content.
It's easy to create a site with numerous graphics and animated logos, however download time is increased. Many designers don't take this into consideration. Overall, ADS aims to create a aesthetically pleasing web site without log-jamming download time.
All graphics are:
- Optimized to be the smallest byte size possible while still retaining their quality.
- Created using web safe colors.
Search Engine Optimization
Let's be honest, HTML code has become a required high school course, which means, yes, nearly anyone can design a web site. The majority of these HTML designed sites will become lost in Internet Space, just because they are not optimized. ADS has the experience to prime your web sites for all major search engines!
Every page we create will have the following:
- An appropriate page title.
- Key word Meta Tags.
- Description Meta Tags.
- Key words appropriately worked into the first paragraph of the text.
- No tiny text. Several search engines consider tiny text as an attempt to spam and will NOT index the web page.
- All graphics will include key words in the Alt Text field. Several search engines take into consideration the Alt Text when indexing a site.
- All web page redirects will be done using 301 redirects or server side scripting. Several search engines consider Java Script and Meta Refresh tags as an attempt to spam and will NOT index the web page.
- At least one navigational method on each page will be Text Links.
- Several search engines cannot spider navigational image map links.
- URL strings will contain relevant key words.
ADS will manually submit your site to verify your web site is indexed by the top twelve major search engines . Also, we will submit your site to directories and free listing opportunities.
Web Browser Considerations
The most frustrating aspect of web site development is creating a site that is compatible with disparate browsers and computer operating systems. A web page may look phenomenal and act like a well running machine in Microsoft Internet Explorer, but the same page may look and act a little strange in Mozilla FireFox. These days, computer users are beginning to explore into other operating systems and web browsers, so this is why ADS tests your site with the following web browsers and operating systems:
- Internet Explorer 6 and 7
- Mozilla Firefox for Windows and Macintosh
- Opera for Windows and Macintosh
- Safari for Macintosh
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