Search Engine Marketing (SEM)
A Measurable Response and Investment Return
At Anchor Digital Services, being a new media company, we use a lot of buzz words. In this instance, "Search Engine Marketing." In reality, Search Engine Marketing (SEM) covers every form of marketing found within Search Engine Results Pages (SERPs). In this instance, we refer to Search Engine Marketing (SEM) as Pay-Per-Click (PPC) also known as paid search, paid words, overture, etc. Some companies have found paid search advertising to be very lucrative while many have found it to be a complete waste of time, effort, and money.
We feel that the reasons for most Pay-Per-Click (PPC) campaign failure is lack of knowledge in Pay-Per-Click (PPC) campaign management. Running a successful Pay-Per-Click (PPC) search marketing campaign takes more than just effective bidding and key word analysis. Success relies on intense training and in-depth understanding of search marketing technology.
Anchor Digital Services employs certified Google ad word consultants that spend everyday "tweaking" our clients campaigns. For example, being the highest bidder will get you to the first position on the first Search Engine Result Page (SERP). However, it will not keep you there. A search engine like Google would rather have a client bidding one dollar per click and getting one hundred clicks per day than have a client bidding twenty dollars a day getting one click per day. At Anchor Digital Services, we take the frustration and the failure out of Pay-Per-Click (PPC) management. Whether you have ten key words or one thousand key words our proprietary system, knowledgeable staff, and Inc. 500 vendor will provide you with the most measurable response tracking and return of investment available in the industry.
Our Programs Include:
- Search Dog
- Tracking Dog
Free, no obligation, consultation and analysis.
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